|
Showing 1 - 25 of
69 matches in All Departments
*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the
past forty years, Consumer Culture Theory (CCT) has emerged as a
distinctive field of study that synthesizes diverse subjects such
as anthropology, cultural studies, marketing, political theory and
sociology to provide new insights into consumers’ relationships
to the marketplace and the influence of commercial action on
culture. This book, edited by leading scholars in CCT, contains
contributions by many of its leading researchers, and distills this
interdisciplinary field into a concise accessible overview for
students and early career researchers. It describes the key themes,
concepts and theoretical areas of CCT; explains why they are useful
in understanding consumption and marketplace phenomena; and shows
how they can be applied to a wide range of research contexts.
Drawing on real-world scenarios, reflective tasks and international
case studies to help aid theoretical understanding and critical
thinking, the text is designed to support a course in CCT,
supplement related study, and guide undergraduate and postgraduate
students in writing a CCT-related dissertation/thesis. It is the
go-to text for anyone who is curious about, new to CCT, or looking
for an integrative compendium of CCT research and its implications.
Eric J. Arnould is Emeritus Professor of Marketing at the
Aalto University Business School, Finland. Craig J.
Thompson is the Churchill-Bascom Professor of Marketing at
the University of Wisconsin-Madison, USA. David Crockett is
Professor of Marketing at the University of Illinois Chicago, USA.
Michelle F. Weinberger is Associate Professor at the Medill
School of Journalism, Media, Integrated Marketing Communications at
Northwestern University, Illinois, USA.
*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the
past forty years, Consumer Culture Theory (CCT) has emerged as a
distinctive field of study that synthesizes diverse subjects such
as anthropology, cultural studies, marketing, political theory and
sociology to provide new insights into consumers’ relationships
to the marketplace and the influence of commercial action on
culture. This book, edited by leading scholars in CCT, contains
contributions by many of its leading researchers, and distills this
interdisciplinary field into a concise accessible overview for
students and early career researchers. It describes the key themes,
concepts and theoretical areas of CCT; explains why they are useful
in understanding consumption and marketplace phenomena; and shows
how they can be applied to a wide range of research contexts.
Drawing on real-world scenarios, reflective tasks and international
case studies to help aid theoretical understanding and critical
thinking, the text is designed to support a course in CCT,
supplement related study, and guide undergraduate and postgraduate
students in writing a CCT-related dissertation/thesis. It is the
go-to text for anyone who is curious about, new to CCT, or looking
for an integrative compendium of CCT research and its implications.
Eric J. Arnould is Emeritus Professor of Marketing at the
Aalto University Business School, Finland. Craig J.
Thompson is the Churchill-Bascom Professor of Marketing at
the University of Wisconsin-Madison, USA. David Crockett is
Professor of Marketing at the University of Illinois Chicago, USA.
Michelle F. Weinberger is Associate Professor at the Medill
School of Journalism, Media, Integrated Marketing Communications at
Northwestern University, Illinois, USA.
A Narrative of the Life of David Crockett of the State of
Tennessee. Written in 1834, this autobiography is like a tall tale
of the life of a frontiersman, and established Davy Crockett as a
larger-than-life American hero.
Ethnography in Marketing and Consumer Research is intended to
assist researchers in employing ethnographic methods in marketing
and consumer research. This is in response to the demands of
practitioners, students, and academics who want to know more about
ethnographic research, but who may not have had a formal training
or exposure. Ethnographic research is concrete evidence of what is
conventionally referred to as qualitative (or sometimes,
interpretive) research. Ethnography is increasingly used to explore
marketing and consumer issues, designing products, services and
systems that improve people's daily lives. The authors offer a
step-by-step approach to conducting ethnography in business and
consumer settings with some examples. This monograph also provides
a framework and some general principles.
|
|